Marketing Secrets:
You Need to Know in 2025
- May 3, 2025
Hey there! I'm Danielle J Martin.
I’m a brand strategist and media coach who helps purpose-driven leaders and creatives build authentic brands that reflect who they are and what they stand for—online and beyond.
The algorithm is changing. Are you ready to pivot?
In this powerhouse episode of The Authentic Media Podcast, Danielle J. Martin sits down with creative director and brand strategist Wesley Collins—co-founder of IPG Media Co.—to unpack the shifts in marketing, branding, and social media that every entrepreneur and business owner must understand to thrive in 2025.
If you’ve ever asked yourself:
“How do I actually get seen online?”
“What’s the difference between branding and marketing?”
“Is it too late to start building my brand?”
Then this episode is your new playbook.
In This Episode, You’ll Learn:
Why personal branding is the new currency—and how to cash in
What most businesses get wrong about social media (and how to fix it)
The 7-11-4 framework for building trust online
Real-world ad strategies that actually work
How to start showing up when you feel behind or overwhelmed
This is the kind of conversation that reignites your brand’s fire and gets you moving with intention.
3 Key Takeaways:
1️⃣ Personal branding isn’t optional—it’s foundational.
Wesley shares why your brand is the reputation that precedes you, and how being “just one video away” from your breakthrough isn’t just hype—it’s reality.
2️⃣ Show your story, not just your services.
People connect through struggle and behind-the-scenes moments. Vulnerability and consistency beat polish every time.
3️⃣ Branding is the roots. Marketing is the harvest.
You can’t rush fruit without doing the inner work. Wesley and Danielle break down how to build a solid brand first—then amplify it with strategy.
Resources Mentioned:
Personal Branding Bundle (Authentic Media)
The 7-11-4 Rule by Daniel Priestley
IPG Media Co – Branding, Ads & Marketing Services
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Thank you for tuning in to The Authentic Media Podcast. See you next week!
Hi, I'm Danielle!
I’m Danielle J. Martin, A TV host, podcast host, and brand strategist behind Authentic Media. I help purpose driven entrepreneurs and business owners build brands that align, attract, and make an impact. Welcome to my digital studio where clarity begins, confidence builds, and your brand comes to life.
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